The National Incident Management System - 1512 Words

Ever since the September 11, 2001 attacks on the World Trade Centers and the Pentagon, the government took time in order to do an After Actions Review (AAR) on what occurred, what caused it, what actions were taken, and what can be done in order to correct the mistakes that took place? One of the issues that occurred was all of the agencies and private sectors failure to have a plan/template to use in case of a crisis occurring. After the Gilmore Commission put out their report on the lessons learned from September 11, 2001, in 2003, the government created the National Incident Management System to facilitate this issue (Walsh, 2012, p.3-4). The National Incident Management System is a systematic approach to a national template when dealing with incident management. This is how incidents are managed across all agencies to ensure protection, response time, mitigation of duties, and recovery (Walsh, 2012, p.4). In order to use the National Incident management System effectively, you mu st use the five major components. These components are used throughout government organizations, non-government organizations, and private sectors. The five major components consist of: (1) preparedness; (2) communications and information management; (3) command and management; (4) ongoing management and maintenance; and (5) resource management (Walsh, 2012, p. 6). The first component is preparedness, which requires that the incident commander (IC) assess the situation, plan out the strategy,Show MoreRelatedThe National Incident Management System1579 Words   |  7 PagesThe National Incident Management System is a systematic guideline on how to effectively plan, mitigate, respond and recover, from significant incidences especially those that encompass diverse interest and involves all levels of governments. It works hand in hand with the National Response Framework, which provides structure for incident management while NIMS provide the guide for all departments and agencies at al l levels of government, nongovernmental organizations, and the private sector to workRead MoreThe National Incident Management System1560 Words   |  7 PagesNational Incident Management System To better understand the National Incident Management System we must first understand why there was a need for such a program. There are several emergency incidents to date that would show that this system was needed. However I believe that it can be brought back to the fires in the 1970’s. (Boles, Coniglio, Martin, Martin, 2012) The main incident that provide beyond a doubt that this system was needed was the 9/11 tragedy. That day changed not only how weRead MoreThe National Incident Management System1837 Words   |  8 PagesStates had a new mission at hand. They needed to repair their procedures of responding to natural disasters or massive attacks. They needed to create a system that would ensure that everyone, from local law enforcement to the top guy in the federal government, were in sync and on the same page for training purposes and during actual national incidents. The American government did a review of the 2001 attacks and discussed what caused the issue, what steps or procedures were carried out, and what couldRead MoreThe National Incident Management System2734 Words   |  11 PagesAbstract With each disaster or incident, interoperability is continuously being seen as an issue amongst first responders. During event of the 1993 World Trade Center bombing, few changes were made to ensure the adequacy of interoperable communications amongst first responders. The September 11th attacks on the World Trade Centers presented the inadequacies that had not been acknowledged in other incidents. This paper will give readers a synopsis of the events that took place of the day of SeptemberRead MoreEssay on The National Incident Management System1118 Words   |  5 PagesThe National Incident Management System Our experiences of domestic terrorist attacks have taught us many things. For one, it showed how the localized structures and preparedness are not sufficient to effectively and efficiently respond to actual events and threats. It showed how the involvement of agencies at various levels of government could have increased response capacity and how a national approach could have ensured a level of preparedness that is proportionate to the levels of threat thatRead MoreThe National Interagency Incident Management System1231 Words   |  5 Pagesauthoritative structure equivalent to the multifaceted nature and requests of any single incident or different occurrences without being upset by jurisdictional limits. In the mid-1970s, ICS was created to oversee quickly moving fierce fires and to address the accompanying issues including an excess of individuals answering to one manager, distinctive crisis reaction authoritative structures, absence of solid incident information and data, insuff icient and inconsistent exchange of information, absenceRead MoreThe National Incident Management System1253 Words   |  6 Pagesbut do occur as well in the region. The National Incident Management System (NIMS) created the hurricane emergency plan. The body created to provide a consistent nationwide approach for Federal, State, and local governments to work effectively together to prepare for, respond to, and recover from domestic incidents, regardless of cause, size, or complexity, and the integrated National Response Plan (NRP), which provides the structure and mechanisms for national level policy and operational directionRead MoreRoles And Responsibilities Of Emergency Management1225 Words   |  5 Pagesimportant for emergency management to make sure that the team around them are given the right tools and knowledge to help assist people in emergency situations. Next, the discussion of the role of the state government has in dealing with emergency management. When there are o rganizations that volunteer themselves in disaster response what roles do they possess? It is important to what the president’s role in declaring disaster response. What exactly is the process and system that is in play that heRead MoreEmergency Management Operation Of Emergency Department1205 Words   |  5 Pages Emergency management Operation Emergency management operation deals with executive functions that create the framework for managing the community disaster response and recovery plans. It requires proactive, comprehensive, progressive, risk-driven, integrated, collaborative, coordinated, flexible, and professional approaches (Principles of Emergency Management, 2007, p.4). City emergency department is responsible for handling all the emergency response in the city. The department has to put togetherRead MoreResponding To A Man-Made Or A Natural Disaster Presents1443 Words   |  6 Pagesresponding to these critical incidents make having a plan essential to successfully respond to, and manage the outcome of a critical incident. The United States government has established a national plan called the National Incident Management System (NIMS). NIMS is comprised of 6 components which help local, state and federal agencies respond to, control and manage a critical incident, whether it be man-made or a natural disaste r. Communications and information management are the most important aspects

Defense Mechanisms And The Defense Mechanism - 1641 Words

Everyone has a few coping techniques to reduce anxiety from unacceptable or even harmful impulses. These coping techniques are performed unconsciously and they are known as defense mechanisms. When a body uses a defense mechanism they are attempting to distort, deny, or manipulate their reality to defend their self-schema. There are a few different types of defense mechanisms many of which classified by Anna Freud that would later appear in the works of Sigmund Freud. The psychiatrist George Eman Vaillant introduced a way of organizing the mechanisms into a system of levels. The level system is as follows: level I is about pathological defences, level II explains immature defences, level III neurotic defences, and lastly level IV mature defences. An individual could use multiple different defense mechanisms from different levels though. For example a person could be using an immature defense mechanism such as regression and a mature mechanism like humor. This essay will delve into the description of these levels and the defense mechanisms they contain. Pathological defenses usually occur from someone who unconsciously preserves their traditional aspects of life. They will think very totalistic and rigidly since they are trying to preserve what they believe they won’t make any compromises. One pathological defense mechanism would be projection. Projection occurs when someone has a value that says they should act a certain way, then their value is challenged andShow MoreRelatedDefense Mechanisms And The First Defense Mechanism1239 Words   |  5 PagesDefense Mechanisms Defense mechanisms are known as ways we protect ourselves from the feelings or things that we do not want to deal with. Defense mechanisms tend to be a way to cope with situations, from which an individual feels anxiety or stressed. Everyone uses defenses mechanisms to help them get through frustrating experiences. There are several types of defense mechanisms; the main ones that I can remember using are regression, denial, projection, repression, rationalization, and displacementRead MoreDefense Mechanisms, Freud1600 Words   |  7 PagesDefense mechanisms, in psychoanalysis, are any of a variety of unconscious personality reactions which the ego uses to protect the conscious mind from threatening feelings and perceptions. Defense mechanisms can be psychologically healthy or maladaptive, but tension reduction is the overall goal in both cases(About). Primary defense mechanisms include repression and denial, which serve to prevent unacceptable ideas or impulses from entering the con science. Secondary defense mechanisms-generally appearingRead MoreEssay on The Defense Mechanism3463 Words   |  14 PagesDefense mechanism, in psychoanalysis, any of a variety of unconscious personality reactions which the ego uses to protect the conscious mind from threatening feelings and perceptions. Sigmund Freud first used defense as a psychoanalytic term (1894), but he did not break the notion into categories, viewing it as a singular phenomenon of repression. His daughter, Anna Freud, expanded on his theories in the 1930s, distinguishing some of the major defense mechanisms recognized today. Primary defenseRead MoreHolden Uses Defense Mechanisms1372 Words   |  6 PagesConsequently, Holden uses defense mechanisms, â€Å"as a means of preventing anxiety that would result from conscious awareness of disturbing impulses, wishes, or ideas arising from the id,† (Nevid 471). Nevid explains that according to Freudian theory, defense mechanisms reside in the unconscious part of the human brain because if people were conscious of every single problem, people wouldn’t be able to function. Therefore, Holden is subconsciously utilizing defense mechanisms in order to shield himselfRead MoreThe Ego as a Defense Mechanism Essay730 Words   |  3 PagesThe Ego as a Defense Mechanism The function of defense is to protect the Ego, and defence may be instigated by Anxiety due to increase in instinctual tension, Super-Ego threats or realistic dangers. Anna Freud lists nine defence : REGRESSION, repression, REACTION FORMATION, ISOLATION, UNDOING, PROJECTION, INTROJECTION, TURNING AGAINST THE SELF, and REVERSAL - plus tenth SUBLIMATION. SPLITTING and DENIAL are also usually listed as defence. It is usually assumed that defence belong to specificRead MoreThe Body s Defense Mechanism886 Words   |  4 PagesUrosepsis is known to be caused by the invasion of the body’s defense mechanism due to an infection. This results in the infectious organisms’ infection and multiplying in the blood. It begins with an infection of the urinary tract or obstruction of the urine. A UTI is the inflammation of the urinary epithelium caused by stomach or intestinal microbia. Leading cause of sepsis is gram-positive bacterial sepsis, however other causes include gram-positive bacteria, and fungi. If a gram-positiveRead MoreNuclear Weapons As a Defense Mechanism1899 Words   |  8 PagesNuclear weapons are the safest defense mechanism in the world. Although nuclear weapons can lead to mass destruction and the loss of thousands of lives when detonated, they are the optimal solution to the conflicts between countries in the future. The actual use of the nuclear weapon is not t he deterrent, but rather just the mere fact that a country could use it against another country which avoids the large scale conflict. Thus, nuclear deterrence presents itself as a preferred security option.Read MoreDefense Mechanisms That The Child Uses Essay2221 Words   |  9 PagesPart A: Answer any 3 of the following questions: 1) Discuss 2 defense mechanisms that the child uses, and whether each appears to be adaptive or maladaptive. Susana is in denial of her current situation and uses crying and hostile behavior as her way of coping. As mentioned by Robbins et al. (2011), denial is seen as declining to believe or perceive reality. Susana is in denial of her current situation and tries to remain as the active child she used to be by interacting with her mother JacquieRead MoreSigmund Freud and Defense Mechanism Essays1302 Words   |  6 Pageshuman defense mechanisms in the late 1800s. His work became a solid foundation for the continued study into this topic for the last century, especially in regards to the work of his daughter, Anna Freud. Anna Freud believed that identifying a patient’s way of defending himself against his undesirable instincts would help psychotherapist discover the root of â€Å"unwelcome affects† (A. Freud, 1936, p. 32 via Sollod, Wilson and Monte, 2009, p. 199). Although there are a multitude of defense mechanisms toRead MoreDefense Mechanisms By Julius Caesar And Othello Essay941 Words   |  4 PagesDefense mechanisms, a term coined by Anna Freud and used by the world’s populace, come in numerous forms, among them: the repressed desire to punch someone in the face, projecting the anger you have for your boss out on your wife, or the never-ending denial that your husband of twenty years is homosexual. These mechanisms are used so frequently that they have a distinct presence in the literary world. Why is this important? Shakespeare, a man clearly ahead of his time, wrote about defense mechanisms

Malcoms Final Speech Free Essays

Malcolm’s Final Speech Shakespeare’s written work has stood the test of time and Macbeth is an excellent example of his classic literature. At the end of the play the final scene is about who will become the King of Scotland. After the death of Macbeth, Malcolm is declared King. We will write a custom essay sample on Malcoms Final Speech or any similar topic only for you Order Now He is declared King since it was his birthright because his father was King before Macbeth killed him. Shortly after he was declared as the new King, Malcolm makes a speech of acceptance. One can look at this passage from many different perspectives. During his speech he talks about rewarding the Thanes and kinsmen that that fought along side him by declaring them the first Earls of Scotland. This demonstrates his honesty, loyalty and it also proves that he is a trustworthy King. Some might argue that this demonstrates that Malcolm is also very trusting of other people. This was one of the traits shown by his father; the trait that led to his downfall. He was too trusting in Macbeth, which gave him the opportunity to kill Duncan. This is not the only item that Malcolm addressed in his speech. He also addresses the state of Scotland. He wants those that were exiled by Macbeth to return home, and for those that supported Macbeth to be exiled. Malcolm wants to exile all of Macbeth’s supporters to ensure that there is not revolt or uprising against him when the nation of Scotland remains in a fragile state. His decisiveness in this regard, is a good quality for a King to have. The most crucial aspect of his speech is when he announces the death of Lady Macbeth. This is critical because Lady Macbeth was the true ruler of Scotland. Macbeth was nothing more than a puppet and Lady Macbeth was the puppeteer. Macbeth was an honorable man turned tyrant by the manipulation of his wife. Lady Macbeth was not evil, but she was driven by greed for power and control. No matter what her status was in the political world, she was not happy with it until she was finally the queen of Scotland. Lady Macbeth took her own life. There were two factors that contributed to Lady Macbeth taking her own life. One of those factors was the fact that she could feel the power slipping away from her. She knew her power and control would not last much longer and she could not accept that. The second, and larger contributing factor that led to her suicide was her conscience. She was tormented because of the things that she and her husband had done. They were horrendous and horrific acts that weighed heavily on her mind. She could not take it anymore, so she decided to jump off of a balcony. Scotland was set free by the death of Lady Macbeth. At the end of his speech Malcolm states that with God by his side, he believes that he will be able to restore peace and harmony in Scotland. In the final line of his speech he invites all to Scone to watch him be crowned and reclaim what was stolen from him. After having examined Malcolm’s speech, it reveals how trusting and decisive Malcolm was and how Lady Macbeth was truly in charge during Macbeth’s reign. Malcolm is a perfect foil to show Macbeths weakness and Lady Macbeth’s power over him. This leaves the reader with the idea that in fact Macbeth was nothing more than a weak coward. How to cite Malcoms Final Speech, Papers

Motivation Speech By Maryam and Latifa †MyAssignmenthelp.com

Question: Discuss about the Motivation Speech By Maryam and Latifa. Answer: Section 1 I have recently attended a speech by Maryam, who is an entrepreneur. I am much motivated by Maryams ideas and her dedication towards her business. She has her degree in eyelash from London and wishes to start her own business that would be funded by Kuwait National Oil Tankers. I am impressed by the fact that she wishes to select employees for her business without any support and she is even ready to rely on them. To me, she is a true inspiration as she wishes to adjust her timings according to the employees. By attending the speech, I have learnt that if an individual has dedication then everything is achievable. Section 2 Latifa spoke out the second speech that I attended. I was surprised to know that even after the collapse of her business within two years she is not broken. I am immensely motivated by her speech in the classroom. I have learnt that if it is seen that a particular business is not showing good results, and the business is part time, in that case, one should consider selling off the business. I felt that there is no point dragging a part time business for more than year if it is running in loss, as Latifa said. On the other hand she also compared it with a full time business o which I felt that if a business is the primary source of income then much dedication should be paid to it. I have realized that full time business needs much patience, dedication and hard work to keep it going good.

Two Gentlemen Of Verona Monologue Essay Thesis Example For Students

Two Gentlemen Of Verona Monologue Essay Thesis A monologue from the play by William Shakespeare LAUNCE: When a man\s servant shall play the cur with him, look you, it goes hard: one that I brought up of a puppy, one that I saved from drowning when three or four of his blind brothers and sisters went to it. I have taught him, even as one would say precisely, \Thus I would teach a dog.\ I was sent to deliver him as a present to Mistress Silvia from my master, and I came no sooner into the dining chamber but he steps me to her trencher and steals her capon\s leg. O, \tis a foul thing when a cur cannot keep himself in all companies! I would have, as one should say, one that takes upon him to be a dog indeed, to be, as it were, a dog at all things. If I had not had more wit than he, to take a fault upon me that he did, I think verily he had been hanged for\t. Sure as I live, he had suffered for\t. You shall judge. He thrusts me himself into the company of three or four gentleman-like dogs under the Duke\s table. He had not been there bless the mark a pissing-while but all the cham ber smelt him. \Out with the dog,\ says one. \What cur is that?\ says another. \Whip him out,\ says the third. \Hang him up,\ says the Duke. I, having been acquainted with the smell before, knew it was Crab, and goes me to the fellow that whips the dogs. \Friend,\ quoth I, \you mean to whip the dog?\ \Ay, marry, do I,\ quoth he. \You do him the more wrong,\ quoth I; \\twas I did the thing you wot of.\ He makes me no more ado, but whips me out of the chamber. How many masters would do this for his servant? Nay, I\ll be sworn, I have sat in the stocks for puddings he hath stol\n, otherwise he had been executed. I have stood in the pillory for geese he hath killed, otherwise he had suffered for\t. Thou think\st not of this now. Nay, I remember the trick you served me when I took my leave of Madam Silvia. Did not I bid thee still mark me and do as I do? When didst thou see me heave up my leg and make water against a gentlewoman\s farthingale? Didst thou ever see me do such a trick? We will write a custom essay on Two Gentlemen Of Verona Monologue Thesis specifically for you for only $16.38 $13.9/page Order now

Is Odysseus a Hero Essay Example

Is Odysseus a Hero Essay Example Is Odysseus a Hero Essay Is Odysseus a Hero Essay Is Odysseus a Hero? What is a hero? In my opinion, a hero is someone who accomplishes spectacular feats and puts others before himself. According to my definition, Odysseus, the main character in the epic poem The Odyssey, deserves the title of hero. This is due to three reasons; he is skilled in battle, ingenious and loyal. One way a hero accomplishes feats of valor is to have physical prowess, which Odysseus does. Odysseus’ skill in battle was shown throughout the course of the Trojan War, in which he was a military commander.To have survived the entire ten year war, Odysseus must have been very strong and battle hardened, else he would have perished due to his enemies. Another instance where Odysseus’ battle skills were shown was when he blinded the Cyclops with a spear. Not only did he have to be brave to take on the task, he also had the strength and skill to stab the Cyclops in the eye and blind him, ultimately allowed he and his men to escape. If Odysseus did not have the strength to plunge the spear all the way into the Cyclops’ eye, then he wouldn’t have been totally blinded as he was.Odysseus’ strength was exhibited when he strung the bow and killed all of the suitors in his hall after he returned to Ithaca. The bow was so hard to string, that none of the suitors could do it. Odysseus on the other hand, strung the bow without breaking a sweat. He then went on to punish the suitors for attempting to take his kingdom by taking their lives without suffering a single wound. This is the ultimate display of Odysseus’ skill in battle, which can be an instrumental part of being a hero. Being clever and ingenious is another way a hero, such as Odysseus, can accomplish extraordinary feats.A textbook example of the use of intelligence to accomplish a feat is the ending of the Trojan War with the Trojan Horse. Odysseus’ plan was so creative, that the Trojans had no idea that the horse could have been housing enemy forces. It is due to Odysseus’ plan that his forces were able to burn the city of Troy to the ground. Another example of Odysseus’ cleverness is when he told the Cyclops his name was Nhbdy. This way, when the Cyclops wailed that he was blind, the other Cyclopes would think that he was actually blinded by nobody, arousing no suspicion.If Odysseus had told the Cyclops his actual name, the other Cyclopes would have come to aid the blinded Cyclops, which would have been the end of the soldiers. When Odysseus disguised himself as an old man in his own house when he returned to Ithaca, he was definitely using his brain to his advantage. Had he tried to waltz in as himself, the suitors would have evicted, or even killed Odysseus in fear of him. However, Odysseus realized this and disguised himself so he would be of no interest to the suitors as he wasn’t a threat and was later able to retake his throne.Heroes have the responsibility of putting others before themselves and Odysseus does this on occasion by being loyal to his men. For example, when the Cyclops asked Odysseus where his ship was, he lied about its actual location. This is because he did not want to put any more men in danger than he already did. Had he told the Cyclops were his ship actually was, Odysseus’ soldiers could have been endangered but instead he took their lives into account. Another example of Odysseus’ loyalty is when he rescued his scouts from the Lotus Eaters.Odysseus could have chosen to leave the men behind, but he felt it was his responsibility to save them; he was putting their lives ahead of his and risked his own life for his men’s. Loyalty on Odysseus’ part was exhibited once again on the island of Circe. When Circe turned his men into pigs, he chose to stay with Circe and save his men rather than just leave without them. If he wanted to, Odysseus could have left his men behind and continued to Ithaca, but he was loyal and refused to leave the island without them.This proves that he valued their lives over his own and is therefore considered a hero in this regard. Through his skill in battle, intelligence and loyalty, Odysseus has proven to be a hero in all regards. In fact, Odysseus is referred to as a Greek Hero after all. If society didn’t find heroes fit to be looked up to, then there wouldn’t be stories written about them. In reality, heroes are the ones who uphold society for all others and we should be grateful for them.

Research Paper - War and Peace Example | Topics and Well Written Essays - 1250 words

- War and Peace - Research Paper Example This paper will bring out the views and opinions of people who are justifying war in some form or the other through their literary work. Also, the paper will provide an analytical view on what makes them believe that war is justifiable and in what circumstance they consider war acceptable, whether it really deserves the kind of importance that is given to it. War and peace are the two important aspects that rule the political, social and economic aspects of the world and thus it proves to be one of the most significant areas as a whole. Many dimensions are given to this form of belligerency between two states. As per the definition provided by Dinstein in War, Aggression and Self Defense (2011), â€Å"War is a hostile interaction between two or more States, either in a technical or in a material sense.† On technical front, war is a formal way to declare war whereas in the material sense, it means the usage of armed conflict by either of the party. Thus, it has a wider reach th en what it is often thought out to be. The term ‘war’ has got a wider connotation than its literal meaning and if often used against anything against social or economic problem as well. There are instances were people address terms like ‘war against drugs’ and ‘war against terrorism’. It is used in general parlance and adds a poetic touch over the intensity of the issue. Thus, there seems to be a sort of belief that war is not something that needs to be avoided altogether rather it is a means to survive. According to Softich (2010, pp. 3-64), the writings of Noah bring out the mixed feelings that are the outcome of the war scenario. He conveys it effectively through the book, The Short and Noble Life of Specialist Noah Charles Pierce. Noah Charles Pierce, a Veteran of Iraq War, had written many poems on war. He shot himself dead after returning back home from Iraq. All his poems surround the war scenario and bring out the true essence of war. A ll his poems are touching and provides with a detailed account of the life at the war site, the challenges and hardship that the soldiers had to face. He provides a justification that whomever is in front of him, if he was an enemy, he had not choice but to kill him. Through his writings, he reflects the inner feelings that surround him during the course of war and after he had done his duty as a responsible citizen. Justification is given that war, ultimately, is aimed at providing a greater sense of protection though in its course a lot of life is taken. If we take an account of the history, it becomes clear that war, though not liked, was considered to be an inevitable part of life. Richard Regan observes in his book, Just war: principles and cases (1996) that wars are the means to preserve the interests of a society or an individual. He further contends that â€Å"†¦wars are the ‘natural’ consequence of individual and societal acquisitive appetites.† The justification is made based on the aspects that no moral and ethnical details matters when the subject of self-interest comes into play. The author goes in-depth when analyzing the aspects of war and provides an excellent stance that the goodness and badness of a war can be determined on its success or failure to protect the societal interests or not. Thus the justification that war is not bad in itself and only the intention behind the war needs to be looked up to is put across through a more analytical approach. On one of his editorial contributions, When You Have to Shoot First

ENGLISH LEGAL HISTORY Essay Example | Topics and Well Written Essays - 3000 words

ENGLISH LEGAL HISTORY - Essay Example Such a long experience of many generations has given this system the depth no legal systems in the world can match. The process of going through ages of human civilization has evolved this system in such a way that it not only meets the legal standards of practicability but also the human side of it. British legal system is consistent with the thinking of its citizens. Traditions and conventions are at the heart of it making the law and the folk wisdom compatible with each other. This traditional approach has given rise to certain inherent principles of British legal system e.g. the doctrine of rule of law, independence of judiciary and habeas corpus. These principles –just like the legal system itself- have evolved over a period of centuries and form the basis of British system of Justice. The fact that most of the modern day world has also benefited from the British common law principles, make these traditional laws a sound base for many universally accepted rules now. In the below discussion we will look at some of these principles in detail. We will highlight their evolution, their importance in the development of legal system and their implications in the modern age. We will also see how the tradition side of these rules still reflects itself in the developed laws. Habeas Corpus is a Latin word which means ‘you shall have the body’. In legal sense it represents a method through which any person can claim relief against unlawful attest or detention from any other person or even the legal system itself. In other words, it is a system through which the court can order to bring a detained person so that it may be ascertained whether he was detained lawfully or not. The petition of Habeas Corpus can be brought by the person himself or if he is unable to seek such remedy because of being in detention, then by any other person. Habeas Corpus is originally an English concept which originated in the early

Explain the structure of enzymes and discuss their role in metabolic Assignment

Explain the structure of enzymes and discuss their role in metabolic reactions - Assignment Example Hence enzymes play a significant role in catalysis of these reactions without which the human bodies would work. The enzymes work by speeding up these vital reactions in the body (Starr & McMillan, 2008, p.59). Enzymes include three different categories – metabolic, digestive, and plant enzymes. The metabolic enzymes run the processes of the body, with damages and decays being repaired as well as diseases being healed. The digestive enzymes incorporate carbohydrates, proteins and fats that are required by the body. The enzymes from fresh plants enable digestion of food in the body, helping the digestive enzymes as well. Without enzymes, human beings would not be able to breathe, digest food or even move their muscles. The role of the enzymes cannot be performed by any other element present in the body, hence its importance in the body (Page, 1997, p.30). Enzyme and Its Role: Amylase: For this particular study, amylase has been selected, which is an enzyme available in the huma n body. The amylase enables the digestion of carbohydrates in the body. The pancreas and the glands that are generally responsible for the creation of saliva are also responsible for the production of amylases. With the inflammation of the pancreas, the amylases get released in the blood within the body (Amylase – blood, 2012). The amylases produced in the pancreas enable conversion of polysaccharides into disaccharide maltose. It is found in its active form. This is primarily because the secretory cells are not endangered when the amylases are in their active forms. Polysaccharides are not contained in these cells (Sherwood, 2008, p.614). The amylases may be of the salivary, the gastric, and the pancreatic. Salivary amylase is produced by salivary glands. Starch are the main targets of these enzymes that are broken down into maltose, that represent two glucose or sugar molecules that are in a bonded form. Gastric amylase targets those particles of starch that are remaining a nd enter the stomach. The pancreatic amylase proves to be essential allowing the digestion in the body (Wargolet, 2011). The figure beside represents the structure of salivary amylase as obtained in human bodies. There are 496 residues of amino acids present in amylase along with one calcium ion, one chloride ion and 170 molecules of water. The structure reflects a multidomain form that consists of three domains represented as A, B, and C. The A domain consists of a structure that is in a barrel shape. There is no specific topology for domain B, while domain C consists of a structure that is shaped as a Greek-key barrel. The pancreatic amylase is represented in the figure below that consists of different cleavage patterns. If their primary sequences are considered, they are highly homologous in form. Tests have revealed that there are 15 amino acid differences between the sequences available in the structure (My Favorite Protein: ?-amylase, n.d.). The structure of the amylases are q uite different from the structure of hemoglobin that is a protein consisting of polypeptide subunits, four in number, that are held by ionic bonds, hydrogen bonds, hydrophobic interactions, and van der Waals forces. Also, there are heme pigments present in these subunits. The four subunits are two ?-globin chains and two ?-globin chains (Hemoglobin, n.d.). As far as the secondary structure of

Procter and Gamble: PEST SWOT Analysis

Procter and Gamble: PEST SWOT Analysis Procter and Gamble Market Environment Central problem Procter and Gamble (PG) started its PuR project as part of selling water purification technology named the PuR sachets. However, entering the market with water purification technology had three major issues all related to brand and product recognition. Thus, with PG facing brand and product difficulties, three major problems were threatening to decapitate the investments that were poured into the PuR project. The very first problem that PuR project as creating awareness for the brand and product that had not been traded before in the market. Thus, in promoting the product, the company faced two secondary problems which included difficulties in establishing ready market for the product and convincing customers that the PuR sachets were relevant in their lives. Secondly, the company developed the project through heavy spending. The problem associated with the investment into the PuR project is that the company’s under per sales did not seem to be sufficient enough to cover the c osts, hence the management was contemplating on dropping the project. Thirdly, while PuR was a reality and that the company was seeking approval from CDC, a major problem involved the lack of public or customer demand for the product regardless of the fact that PG tried to convince customers that dirty water was the cause of diarrhea (Hanson and Karen, 11). Secondary problems that faced PG included the fact that the PuR used preparation method that was very difficult to copy but very expensive as well. Thus, the company could not trade its water purification solution at a price that customers were able to afford. Additionally, the target market probably at a higher risk of contracting diarrhea due to consumption of dirty water was the very one that could not afford to buy the PuR sachets at the high prices. Collectively, finding market was a base and persisting problem that did not favor the PuR project and also did not have the potential to sustain the business projection of the company. Environmental Scanning Political Factors PG targeted various markets with the PuR sachets. Among these were the pioneer market in Pakistan, Guatemala, and Morocco. The political environment in most of these markets favored the marketing of PuR sachets but Morocco was quite problematic as testing at school level was denied. All of the identified markets allowed for village testing of the PuR sachets which meant that the only major problem the company was facing was associated with its approach in working with various major governmental departments and ministries. Like in Morocco, the company could not get approval for testing at the school level but it was able to get approval of the CDC in the US. Economic Factors Among the economic factor that were facing PG included the nature of the market as well as the social class of the potential buyers of the product. Initially, the CDC saw potential in the PuR sachets and encouraged the company to continue with the project. However, the company management had had enough of the under per sales due to lack of sustaining customer base. Additionally, with reference to the existence of other brands and availability of bottled water, PG was not getting as much return on investment as it had hoped for. Finally, multiple tests and commissioning of research and development continued to take more of the company’s financial power thus weakening its promotional power. The company once had to take a desperate stance of signing a contract with nonprofit organization so that it can promote the PuR sachets in developing nations. This approach shows how economically desperate the market was making the company at hand. Social Factors Social factors that most companies are worried about today include the income of their target market and the underlying issues that push the demand for products and services. Among these issues, the target market for PuR sachets were the households that had bottom-of-the-pyramid entities, children. However, the social class of which illness related to dirty water could affect were the low-income families. The problem with the PuR sachet target market is that it had very little experience in using water purification methods and also did not have the financial potential to buy the products that the prices they were traded at. While dirty water was associated with diseases such as diarrhea, the target market had other issues affecting them besides the diseases – the included household income and consideration of other factors besides water treatment. Technological Factors While most of the factors considered under this title played a negative role towards the development and trading of PuR sachets, technology was the only one that had an all-round positive effect to the desperate situation. PG had the required strength to develop research and development approaches aimed at managing most of its projects. However, considering research and development, PG had to invest in technology that both identified the need for water purification. Additionally, the packaging of the PuR was light and could store the contents for over three years. This approach in technology enabled the company- despite the low demand- the products did not go to waste due to their extended life span. SWOT Analysis Strengths Among the strengths of PG include: Financial strength of the company The company is well established worldwide The company is diversified and has numerous other products it trades which contribute to its financial strength The company’s philanthropic tradition connects it with customers as it contributes to various charity events Weaknesses Among the weaknesses of PG include The company is diversified and offers a continuum of products to the market from health products to domestic animal products. This approach makes the company’s strategic approach unfocused. The company is involved in non-effective marketing campaigns that drain the company’s financial stability. Due to poor market feasibility studies, the company’s venture in Morocco, Pakistan, and Guatemala all failed to meet expectations With unfocused research and development, the company had to call back its products for redevelopment wasting more money. Opportunities The company pioneered a product that continued to attract more customers due to health education programs The company’s joint venture with local companies increase its market penetration and spreads risks to create financial security. With reference to Morocco, the company is able to reach out for more customers in need of clean water while in Pakistan developing upper class population providing ready market for the PuR sachets. Increasing cases of waterborne diseases create a larger market for water purification solutions. Threats More companies and brands have ventured into the market and offer far more affordable products as compared to the PuR sachets New entry products have the potential to weaken the current market share. Regulatory agencies in the current target markets prevent the company from saturating the available markets with the PuR sachets. Strategic Alternatives The strategic alternatives that can be used to ensure that the company is able to trade more profitably would be to Hire marketing agency to properly promote the products and manage finances Reduce the product portfolio so that the company focuses better on the most important lines of products Promote products in more dynamic markets rather than slowly developing markets Course of Action The course of action for each of the alternative is as follows: Alternative 1: In hiring suitable marketing agency, the company would invite marketing companies to bid for a one year contract to assess potential markets and to incorporate market segmentation relating to social factors affecting each type of market (Kahn, 76). Alternative 2: Since PG trades numerous products, the company is to select the products that are least profitable to the company and discontinue their production. This would enable the company to invest more funds to meaningful projects while cutting cost in the production of non-value intensive products (Kahn, 78). Alternative 3: The Company is to hire a marketing agency in this case or to conduct research regarding the most favorable markets worth investing in. Additionally, the current markets or nations that the company invests in could be measured in terms of economic stability and the per capita for perceived potential customers. In consideration, the company or the hired marketing agency can investigate the Gini Index of the target population of various potential markets to identify how sustainable the company operations can be in a new environment (Masur, 666). Work Cited Hanson, Margaret and Karen Powell. Procter Gamble PuR Purifier of Water: Developing the Product and Taking it to Market. INSEAD. 2009. Print. Retrieved from: http://www.gwu.edu/~clai/training_programs/UChile_MBA_Programs/uchilemba2010/Griffin_Readings/CSR_PuR_A_case.pdf Kahn, Kenneth. Functional, Multifunctional, and Cross-Functional: Considerations for Marketing Management. Journal of Marketing Theory and Practice, Vol. 17, No. 1 2009: pp. 75-84. Print. Masur, Jonathan and Posner, Eric. Against Feasibility Analysis. The University of Chicago Law Review, Vol. 77, No. 2: 2010; pp. 657-716. Print.

Soft Corals :: Ecology Great Barrier Reef Essays

Soft Corals Organisms of the order Alcyonacea, more commonly referred to as soft corals, are fascinating and poorly-understood animals. Although they are Cnidarians, and thus among the simplest of all animals, they have developed remarkable ways of thriving in the Great Barrier Reef and all over the world. They possess symbiotic relationships, special toxins, and several different methods of reproduction, each helping to ensure the survival of the various soft coral species. The purpose of this paper is to investigate physiological and ecological aspects of soft corals, especially the purposes and benefits behind their many reproductive strategies. Taxonomy: What is a soft coral? Soft corals are members of the phylum Cnidaria, meaning they have stinging cells, a gastrovascular cavity, and are radially symmetrical. They belong to the class Anthozoa, which also includes hard corals, sea fans, and anemones. Soft corals, sea fans, and sea pens are sometimes referred to as octocorals, as they have eight tentacles on each polyp. All soft corals belong to the order Alcyonacea, which is composed of several families (Order Alcyonacea 1995-2005.) The most common families on the Great Barrier Reef are Alcyoniidae, Nephtheidae, and Xeniidae. Corals in the family Alcyoniidae are often large and fleshy with medium-sized polyps, but can have many different forms. Xeniid corals have large polyps, usually in pale colors, and some of them pulsate. Corals that belong to Nephtheidae have small polyps, and are often branched and tree-like. Less common families on the Great Barrier Reef include Nidaliidae and Astrospiculariidae (Fabricius and De’ath 2002. ) Life Cycle Soft corals begin their lives as small, featureless free-swimming larvae called planulae (Alderslade and Fabricius 2002.) Planulae generally drift in a planktonic state for several days before finding an acceptable substrate. This allows soft corals to spread throughout large reefs like the GBR (Bastidas et al. 2001,) and also lets them colonize reefs around the world if the planulae are picked up by large ocean currents. The main element that qualifies a substrate as acceptable for a soft coral is the amount of light it receives, although water temperature and the strength of the current are also important factors. Soft Corals :: Ecology Great Barrier Reef Essays Soft Corals Organisms of the order Alcyonacea, more commonly referred to as soft corals, are fascinating and poorly-understood animals. Although they are Cnidarians, and thus among the simplest of all animals, they have developed remarkable ways of thriving in the Great Barrier Reef and all over the world. They possess symbiotic relationships, special toxins, and several different methods of reproduction, each helping to ensure the survival of the various soft coral species. The purpose of this paper is to investigate physiological and ecological aspects of soft corals, especially the purposes and benefits behind their many reproductive strategies. Taxonomy: What is a soft coral? Soft corals are members of the phylum Cnidaria, meaning they have stinging cells, a gastrovascular cavity, and are radially symmetrical. They belong to the class Anthozoa, which also includes hard corals, sea fans, and anemones. Soft corals, sea fans, and sea pens are sometimes referred to as octocorals, as they have eight tentacles on each polyp. All soft corals belong to the order Alcyonacea, which is composed of several families (Order Alcyonacea 1995-2005.) The most common families on the Great Barrier Reef are Alcyoniidae, Nephtheidae, and Xeniidae. Corals in the family Alcyoniidae are often large and fleshy with medium-sized polyps, but can have many different forms. Xeniid corals have large polyps, usually in pale colors, and some of them pulsate. Corals that belong to Nephtheidae have small polyps, and are often branched and tree-like. Less common families on the Great Barrier Reef include Nidaliidae and Astrospiculariidae (Fabricius and De’ath 2002. ) Life Cycle Soft corals begin their lives as small, featureless free-swimming larvae called planulae (Alderslade and Fabricius 2002.) Planulae generally drift in a planktonic state for several days before finding an acceptable substrate. This allows soft corals to spread throughout large reefs like the GBR (Bastidas et al. 2001,) and also lets them colonize reefs around the world if the planulae are picked up by large ocean currents. The main element that qualifies a substrate as acceptable for a soft coral is the amount of light it receives, although water temperature and the strength of the current are also important factors.

International Foods Essay

The International Food Group (IFG) was the largest purveyor of food products in the world. Since IFG went public in the 1980s they continued to grow while acquiring companies by the dozen each year. Some of the companies were competition that needed to be eliminated while others had good ideas which IFG liked. Josh’s company, Glow-Foods, fortunately had some ideas that attracted IFG. Josh, while not very important himself was asked to meet with John Ahern and Tonya James, manager if IT marketing. John and Tonya were impressed with Josh’s work at Glow-Foods using social networking and other multimedia to market Glow-Foods. His ability to reach the under-thirty demographic is what really impressed management at IFG. Tonya explained how IFG wanted Josh to help them reach the youth and young adult market with IT. Josh would get a team and whatever resources he needed to accomplish this. Weeks later Josh met his team to begin work. He first met with Tonya, who expressed her excitement in having Josh onboard. Tonya would be responsible for helping Josh work through the many obstacles she knew would lay ahead. The obstacles were within IT as well with the larger company as a whole. Tonya introduced Josh to Rick Visser, the chief technology officer. Rick was in charge of architecture, security, risk management and the technology roadmap. Rick quickly reminded him there are procedures must be followed. It did not take long for Josh to realize there might be a bit more obstacles than he would like. Moving from a smaller company like Glow-Foods to IFG meant drastic changes in the process. Initially issues began to surface slowly, starting with a polite email from Visser reminding the team that access to instant messaging and Facebook required prior approval from his group. Next a request to outline proposed work, with costs and benefits for the next fiscal year, beginning six months from now. Josh and his team were understandably frustrated since they had to be innovative and think outside the box while following a very restrictive process. Josh and his team  worked through the obstacles and come up with a three pronged marketing plan. First, using an interactive web site with real time responses from internal staff the company c ould connect directly to customers about new product development ideas. Second, reach out to different communities to gain insight into their needs to help guide future marketing plans and third, implement all these ideas on the cloud. This would allow for easy scalability while linking with the company databases. Several obstacles where mentioned immediately. What are the business values and initiatives? What if these customers don’t like our company or our products and say bad things about us? How do we handle these situations? There was also great concern about the cloud. IFG did not have the cloud in its architecture and there was a fear of having too much company information vulnerable to anyone on cyberspace. They also mentioned the cloud idea was tried a few years back and it did not go well. Josh needed to win support for his three-point plan to use technology to reach its customers. There are several avenues Josh can take. For the first item, I believe Josh can do several things to help alleviate fear of an interactive web site. One would be to reach out to others who may be doing something similar and get their feedback. Another would be to just lay out some basic procedures for getting negative fe edback. Chances are there will obviously be some for one reason or another; maybe the idea of coupons or refund programs could be looked into, although outside the IT realm, there could be others in the company who could help with this idea. The second talking point of reaching out to different communities did not appear to get a lot of push back. It may be that this idea can proceed with little resistance. The third and the most controversial talking point is the cloud. Josh would definitely have to work closely with Rick and come up with a cost effective plan that works for the company, at the same time will alleviate their fears of the â€Å"cloud†. A well laid out plan explaining the process, the risk management and the benefits of the cloud will help win support for this final point of his plan. In conclusion, in Josh’s own words he has hit the big time. While the company policies require a much more strict business process each of them needs and can be worked through. IT appears there was an initial conversation with John, where Tonya mentioned the enormous roadblocks that are present because of all the procedures in place. The team needed room to be creative while  still working within the system. John appeared to be receptive to further meetings to allow this to happen. Until then, while working within the system, Josh needs to adapt to the new business process, since resisting it will only hurt his cause for new IT marketing ideas. All of his talking points in his three pronged IT marketing attack were very good, Josh and his team need to be a bit more thorough and try their best to have answers to every possible situation. References McKeenm, James D., Smith, Heather A. IT Strategy: Issues and Practices. Upper Saddle River, NJ

Complete Persepolis/Season of Madness

The Complete Persepolis/ A Season of Madness These two selections are based on completely different scenarios. One takes place in Iran during its country’s revolution with Marjane, a girl trying to figure out who she is and wants while having to face her countries conflicts that affect her. The other story takes places inside a home were a woman named Fatin feigns madness and is having to do desperate things instead of admitting to an adulterous affair she had.Although these two stories may seem like they have nothing in common, these two selections have certain particular points that can be compared among each other. The three points that can be compared are about the mother, husband, and protagonist positions. Marji’s mother better known as Mrs. Satrapi or Taji s in The Complete Persepolis is a passionate woman, who is upset with the way things are going in Iran, including the elimination of personal freedoms, and violent attacks on innocent people.She actively takes part in her local government by attending many protests. Marjane's mother is very family oriented. She cares very dearly about her daughter Marjane, so much that she is willing to do anything for her happiness. She and Marjane's father were the ones who decided to send Marjane to Austria. The reason they did this was because they wanted Marjane to be safe and have a better life. The only way she could be safe is to get away from the war that was going on at the time. Majane's mother only wants her daughter to be happy.She goes far distances to do so, like going and visiting Marjane in Austria and helping Marjane with her and her husband Reza's wedding even though she did not agree with it and that shows again that she is willing to do anything for her daughter as long as she’s happy. In A Season of Madness, the mother –in – law shows no compassion. The mother-in-law is a commonly disliked figure in Arab culture, especially when she is the matriarch of the larger family. It seems as if Fatin is being controlled be this older woman that shows to have no interest towards her.At the end of the story when Fatin confesses to her unfaithfulness the mother-in law reacts with a very unlikeable personality with an attitude of her just wanting Fatin out their lives. Then his mother was clasping my hand, twisting her mouth into a grimace of pity and murmuring, â€Å"She’s crazy, poor thing. Nothing can be done for her. † (745) Marjane’s husband Reza served in the Iran army. Reza used to be a womanizer but when he met Marjane that all changed. He was into art just like Marjane, and took it very seriously.He shared love for life like Marjane and he also didn’t take the Iran government too seriously. Him and Marjane dated for a while and ended up getting married but they both changed which lead to fighting which ultimately lead to a divorce. Reza is important because he helped Marjane chase her dream of getting into the career path of art by applying to University of Tehran with her. So overall, Reza was a good husband to her that helped her along the way of finding herself. Fatin’s husband is very compassionate and loving and vows to stay with her no matter what. Poor thing, she’s so young. I swear to god, I’ll take her anywhere in the world to find a cure for her† (745) Fatin’s husband although at a point makes her seem as though she was invisible and almost as childlike only showing that his feelings are sufficient. It seems as if he was being selfish by ignoring all the things she did to get a divorce and still wanting her there with him no matter what. Influenced by her liberal parents, Marji is outspoken, aware of her environment and spends more time reading books than playing with toys. A believer in God and Marxism, and rebellious at times.Marji is a strong girl, who follows in her parents footsteps. Even though Marji ‘s view of the world changes as she gro ws, from a small little girl to a full grown woman, her feelings on life remain the same and has always been a fighter. She had many experiences throughout her life; she was the new kid at school, had to make new friends, got into the wrong crowd, smoked cigarettes, smoked weed, had boyfriends, and many other things. Marjane strongly believed in fighting for what you believe in. Sometimes her actions seemed rebellious, and they got her into trouble, but this didn’t change her feelings or ambitions.Fatin’s greatest desire is to discover her â€Å"real self† through creativity and independence, and to find her individual place in society. Fatin is suffering by being in a relationship with a man that she does not love. Fatin’s discovery of painting as an outlet is shown when she says â€Å"I stumbled along in my madness, never meeting my real self except when my eyes fell on the watercolors, which the strange light in this African country had inspired me to paint: it was a light that broke the hold of the sun’s burning rays for a short time at daybreak and dusk.I often wondered if I should tear these paintings down from the walls, in case they were what made my husband keep hoping that the old Fatin would return. † (Al-Shaykh 742) Fatin hides her pain and confusion through her paintings because she feels her marriage, children, house and sex is not fulfilling. She turns herself into a really disgusting human by doing things such as not brushing her mouth or not wearing protection during her period. She remains invisible, unrecognized, and a woman without a voice.The protagonists in these two stories seek freedom of expression and look for a voice in their own particular way. They refused to be helpless, unhappy, and an act of their own initiative to reject the role patriarchy has reserved for them. Work Cited The Longman anthology of world literature/David Damrosch, David L. Pike, general editors. – 2nd ed. Satrapi , Marjane. The Complete Persepolis. New York: Pantheon, 2004. Print. www. kirjasto. sci. fi/shaykh. htm www. laits. utexas. edu/doherty/africanwomen. html

Learn About Italian Easter Traditions and Customs

Learn About Italian Easter Traditions and Customs A huge explosion will be detonated Easter Sunday in front of the magnificent green– and white–marbled neogothic church in Florences centro storico. Instead of running in fear from a terrorists bomb, though, thousands of spectators will cheer the noise and smoke, for they will be witnesses to the annual Scoppio del Carro- explosion of the cart. For over 300 years the Easter celebration in Florence has included this ritual, during which an elaborate wagon, a structure built in 1679 and standing two to three stories high, is dragged through Florence behind a fleet of white oxen decorated in garlands. The pageantry ends in front of the Basilica di S. Maria del Fiore, where Mass is held. During the midday service, a holy fire is stoked by ancient stone chips from the Holy Sepulcher, and the Archbishop lights a dove–shaped rocket which travels down a wire and collides with the cart in the square, setting off spectacular fireworks and explosions to the cheers of all. A big bang ensures a good harvest, and a parade in medieval costume follows. Tradition and ritual play a strong role in Italian culture, especially during celebrations such as Easter, the Christian holiday based on the pagan festival called Eostur-Monath. No matter what date Easter falls on, there are many ceremonies and culinary customs that are religiously upheld. Some traditions are regional, for instance the art of palm weaving, in which decorative crosses and other designs are created from the palms received on Palm Sunday. Easter Ceremonies in Italy At Vatican City there are a series of solemn events that culminate in Easter Sunday Mass. During the spring holy days that center around the vernal equinox there are also many other rites practiced throughout the country that have their roots in historic pagan rituals. In addition, the Monday following Easter is an official Italian holiday called la Pasquetta, so if traveling be prepared for another day of repose. Tredozio On Easter Monday the Palio dellUovo is a competition where eggs are the stars of the games. Merano The Corse Rusticane are conducted, fascinating races with a special breed of horses famous for their blonde manes ridden by youths wearing the local costumes of their towns. Before the race, the participants parade through the streets of the town followed by a band and folk dance groups. Barano dIschia On Easter Monday the Ndrezzata takes place- a dance which revives the fights against the Saracens. Carovigno On the Saturday before Easter is a procession dedicated to the Madonna del Belvedere during which the Nzeghe contest takes place: banners must be hurled as far as possible. Enna Religious rites dating back to the Spanish domination (fifteenth through seventeenth century) take place in this Sicilian town. On Good Friday, the different religious confraternities gather around the main church and over 2,000 friars wearing ancient costumes silently parade through the streets of the city. On Easter Sunday, the Paci ceremony takes place: the statue of the Virgin and that of Jesus Christ are first taken to the main square and then into the church where they stay for a week. Easter Dining In Italy, the expression Natale con i tuoi, Pasqua con chi vuoi is frequently heard (Christmas with your family, Easter with your own choice of friends). Oftentimes, this implies sitting down to a dinner that starts with minestra di Pasqua, the traditional beginning of the Neapolitan Easter meal. Other classic Easter recipes include carciofi fritti (fried artichokes), a main course of either capretto o agnellino al forno (roasted goat or baby lamb) or capretto cacio e uova (kid stewed with cheese, peas, and eggs), and carciofi e patate soffritti, a delicious vegetable side dish of sautà ©ed artichokes with baby potatoes. A holiday meal in Italy would not be complete without a traditional dessert, and during Easter there are several. Italian children finish their dinner with a rich bread shaped like a crown and studded with colored Easter egg candies. La pastiera Napoletana, the classic Neapolitan grain pie, is a centuries–old dish with innumerable versions, each made according to a closely guarded family recipe. Another treat is the  Colomba cake, a sweet, eggy, yeasted bread (like panettone plus candied orange peel, minus the raisins, and topped with sugared and sliced almonds) shaped in one of the most recognizable symbols of Easter, the dove. The Colomba cake takes on this form precisely because  la colomba  in Italian means dove, the symbol of peace and an appropriate finish to Easter dinner. Uova di Pasqua Although Italians do not decorate hard–boiled eggs nor have chocolate bunnies or pastel marshmallow chicks, the biggest Easter displays in bars, pastry shops, supermarkets, and especially at chocolatiers are brightly wrapped  uova di Pasqua- chocolate Easter eggs- in sizes that range from 10 grams (1/3 ounce) to 8 kilos (nearly 18 pounds). Most of them are made of milk chocolate in a mid–range, 10–ounce size by industrial chocolate makers. Some producers distinguish between their chocolate eggs for children (sales numbers are a closely guarded secret, but the market for these standard quality eggs is said to be shrinking with Italys birthrate) and expensive adult versions. All except the tiniest eggs contain a surprise. Grown–ups often find their eggs contain little silver picture frames or gold–dipped costume jewelry. The very best eggs are handmade by artisans of chocolate, who offer the service of inserting a surprise supplied by the purchaser. Car keys, engagement rings, and watches are some of the high–end gifts that have been tucked into Italian chocolate eggs in Italy. Italian Easter Vocabulary List Click to hear the highlighted word spoken by a native speaker. lagnello- lambBuona Pasqua- Happy Easteril coniglietto- bunny rabbitla crocifissione- Crucifixionla pace- peacela Pasquetta- Easter Mondayla primavera- springla resurrezione- Resurrectionla settimana santa- Holy WeeklUltima Cena- Last Supperle uova- eggsVenerdà ¬ Santo- Holy Friday

Favorite television show ( Beverly Hills 90210) Essay

Favorite television show ( Beverly Hills 90210) - Essay Example However, they were balanced with fun, friendship, family affection, and group bonding. The main characters were the Walsh twins Brenda and Brandon, Kelly, Dylan, Steve, David, and Andrea. It all started when Brenda and Brandon’s family transferred from Minneapolis to California. From there, it was an exciting roller coaster ride in the lives of these rich teenagers. What I liked best was the love triangle between Brenda, Kelly, and Dylan. Brenda was played by Shannen Doherty while Kelly was played by Jennie Garth. Both girls had different but charming personalities. Dylan was played by Luke Perry who seemed to be a typical guy who can get into a flirtatious fling with a blonde like Kelly while he was still in a relationship with Brenda. This seemed to have highlighted how teenagers tend to get too serious with boy-girl relationships at times and end up getting deeply hurt. From here, I learned that physical attraction is less important compared with establishing a relationship with the opposite that is based on friendship and mature love. On the other hand, Beverly Hills 90210 also presented the experimentation that is typical of individuals in this developmental stage. The characters tried smoking, drinking, heavy petting, drugs and other wild adventures. In one episode that showed their prom night the girls Kelly, Donna, and Brenda sipped too much punch. Donna, the values-oriented adolescent in the group, got really drunk after the event. In the meantime, when Brenda returned from her trip to Paris she started to indulge in smoking. Dylan, the typical cool guy, battled with his drinking sprees. After 10 seasons, Beverly Hills 90210 ended but the memories will always be a significant part of the teenage years of those who watched the show. Meanwhile, the commercials on television that were shown during the air time of Beverly Hills 90210 focused on

Gastrointestinal Disorders and Treatments Discussion Essay

Gastrointestinal Disorders and Treatments Discussion - Essay Example For short-term treatment, PPIs are more effective compared to H2RAs (Karch, 2013). The two drugs act by repressing the production of acid from the stomach. The PPIs drugs reduce but do not prevent the risk of developing ulcers in people taking NSAIDs (Song, Zhu & Lu, 2015). There is evidence that a dose of 75mg ranitidine and famotidine 10mg helps to minimize gastric acidity for at least 12h at night though it is a lower dose than the one in the prescription product insert. The PPIs are more effective in the prevention of acute peptic ulcer bleeding and ulcer healing. However, a standard dose of H2RAs is efficient in the prevention of NSAID- induced injury such as duodenal but not gastric ulcers (Mejia & Kraft, 2009). The PPIs are efficient in inhibition of gastric acid production. The commonly used drugs include rabeprazole, lansoprazole, omeprazole, pantoprazole and esomeprazole. These drugs are weak bases that require an acidic surrounding to obstruct H+K+ -ATPase and act as prodrugs. The PPIs also reduce pepsin secretion that acts to minimize mucosa harm. Moreover, the morning dosage of PPIs enhances acid repression that is in contrast with H2RAs that works well at night. The drugs’ effect increase with repeated administration where by day three a steady state happens and the amount of pumps that is inhibited for more than two hours get to 70%. An increase in enzyme recruitment promotes progressive acid suppression. Nevertheless, taking the drugs ‘when required’ does not generate sufficient acid inhibition and does not give a regular clinical reaction. PPIs and H2RAs should not be used together because of their minimum inhibitory impact. If there is a need for concomitant treatment, it is advisable to provide enough intervals in the administration of the two drugs. The H2RAs are safe to use and can be obtained over-the-counter. However, for elderly patients in the intensive care unit suffering from renal and hepatic difficulties, it

Batteries Research Paper Example | Topics and Well Written Essays - 1000 words

Batteries - Research Paper Example Starter batteries are mainly used in applications that require short bursts of high power and are, mainly used in vehicles. Deep cycle batteries tolerate deep discharge; hence produce steady power for a considerate amount of time. Industrial batteries produce low but steady power for longer periods (Leadacidbatteryinfo.org, 2015). A normal lead acid battery consists of a combination of electro-chemical cells. The cells form the building blocks of the battery. The basic components of the cell are the anode, cathode, electrolyte and a separator. The anode consists of metal mesh that is pasted with lead oxide while the cathode is covered with lead. The anode, which is the positive electrode, receives electrons from the circuit when the cell is discharged. The cathode, which is the negative electrode, donates electrons while the electrolyte provides a mechanism for the charge to flow from the cathode to the anode. The electrolyte is usually a solution of sulphuric acid (30%) and water (70%). The separator ensures the electrodes are electrically isolated. The lead and lead and lead oxide grids are given a porous structure to increase the active surface. Due to positive grid corrosion, the thickness of the anode affects the lifetime of the battery; the thicker the plate, the longer the lifespan. dQ/dt = ï  ¥Ã¯â‚¬ ªÃ¯  ³Ã¯â‚¬ ªÃ¯ â€Ã¯â‚¬ ´Ã¯â‚¬  where ï  ¥Ã¯â‚¬  Ã¯â‚¬ ½Ã¯â‚¬  Stefan-Boltzmann constant (5.67*10-8),ï€  Ã¯  ³Ã¯â‚¬  Ã¯â‚¬ ½Ã¯â‚¬  emission ratio of the material (0.95 for battery containers)ï€ ¬Ã¯â‚¬  Ã¯ â€ is temperature in Kelvins. Example when T = 298K (Kiehne, 2003), The anode receives electrons from the external circuit. The electrons then react with active materials at the anode through the reduction reaction, which then continue the charge flow through the solution of the electrolyte. The lead oxide is converted to lead sulphate and absorps HSO4 and H+. Water is hence generated from the process. Oxidation occurs at the cathode. The

Girl Interrupted Character Analysis Essay Example for Free

Girl Interrupted Character Analysis Essay Borderline personality disorder is characterized by intense shifts in mood. This is often accompanied by periods of intense aggression, substance abuse, and self damaging behaviors. People with borderline personality disorder will sometimes attempt suicide impulsively in periods of extreme depression or anger. Often times people with borderline personality disorder feel extremely bored, empty, mistreated and alone. Intense feelings of loneliness usually are followed by frantic efforts to avoid being alone. Suzanne is initially institutionalized for taking a bottle of aspirin with a bottle of vodka. She claims that she was not trying to kill herself, but only get rid of a headache. At the beginning Suzanne claimed that she had no bones in her hand. This fits more with a delusional disorder. Suzanne often exhibits spontaneous damaging behavior that is mainly sexual. Other spontaneous behaviors include breaking out of the hospital, stealing her medical files, and not taking medication. She also aids in drugging a nurse and steals a guitar from the art room to help cheer up another patient. Spontaneous dangerous behavior is one of the major signs of borderline personality disorder. Suzanne has strange ideas about her symptoms and diagnosis, the major example being the bones in her hand disappearing and then reappearing. She often seeks to be alone; shows many social anxieties around people and had a lack of close friends on outside of the hospital. These symptoms go along with schizotypal personality disorder. Contradictions to the possible schizotypal personality disorder would include that she is sometimes the life of the party which falls in line more with borderlines. She also desperately seeks male attention leading to her promiscuous sexual behavior that goes against the seeking of complete isolation often exhibited by others with scizotypal personality disorder. Her social anxieties are not clear in the movie and it is unknown whether they are because of negative feelings about her or whether she has paranoid fears. Despite the schizotypal possibility it is more likely that she has borderline personality disorder. This is because she clearly exhibits the majority of the signs of someone with borderline personality disorder including self destructive behavior, feelings of emptiness, intense shifts in mood lasting only a short period of time, consistent suicide ideation, feelings of rejection and not fitting in. Even the schizotypal symptoms can be explained by borderline personality disorder. People with borderline personality disorder often have odd thinking, quasipsychosis, and unusual perceptions. Although Suzanne showed symptoms of many types of disorders, the Borderline that she was diagnosed with was the most fitting and prevelant in her actions in the movie.

An Essay Of Man Is A Philosophical Poem Religion Essay

An Essay Of Man Is A Philosophical Poem Religion Essay An Essay of Man is a philosophical poem by Alexander Pope. It was published in 1734. In this poem the author makes an attempt to explain complex relations between man and God. The author makes an attempt to explain people their destination and will of God. Pope presents complex philosophical, political and ethical ideas in the form of the poem. This form is unusual for the philosophical content, but Pope accomplishes this task brilliantly. He describes complex ideas in interesting literary form. This manner become more entertaining for the readers and people get an opportunity to perceive complex ideas in more interesting form. The poem consists of four epistles. Originally they were published separately and the pseudonym, but later Pope collected them into one long poem. An Essay on Man is an attempt to understand the nature of man an to discover things which may help people to become happy. He wants to distinguish the place of man in the society and in the world around him. He speaks about different controversies, which usually influence human life: Know then thyself, presume not God to scan The proper study of Mankind is Man. Placed on this isthmus of a middle state, A Being darkly wise, and rudely great: With too much knowledge for the Sceptic side, With too much weakness for the Stoics pride,†¦ Pope speaks about controversial nature of man. He views man as a combination of different moving forces. From this position the man becomes a unique creature who combines in his nature controversial things. From the one side this controversy makes it hard for man to find inner harmony but from the other side it becomes a moving force which helps to discover new things about inner nature and external world. As states Pope: He hangs between; in doubt to act, or rest; In doubt to deem himself a God, or Beast; In doubt his mind or body to prefer; Born but to die, and reasning but to err; Alike in ignorance, his reason such, Whether he thinks too little, or too much;†¦ The author describes major conflict which is presented in each man. This conflict is a conflict between passion and reason. The author see the way out in controlling passions and using reason in order to get a virtuous life. Pope makes an attempt to get a deeper understanding of human nature. His views are common for intellectuals of the eighteenth century. In the first part of the poem Pope makes an attempt to show harmonious nature of the universe. He wants his readers to see that the universe has perfect and harmonious order and people also have their special place in this universe. Pope believes that people can improve their life if they understand this order and their place in the Universe. In the third pat of the poem Pope speaks about the relations between individual and the society. He explores roles and functions of individual in the society and the relations between personal needs and desires and needs of the society. The author explores the origin of state power and division of social class system. The fourth part of the poem makes an attempt to answer the main question posted by the author it makes an attempt to find that mechanism which would help people to become happy. The problem described by the author in this epistle becomes the relation between personal selfish desires and a desire to bring use to other people. Virtuous living and desire to bring use to other people the author regards as the main source of human happiness. The poem explores many important themes and philosophical questions. The author combines literary genre and philosophical style of the narration. It gives his readers the opportunity to read complex philosophical ideas in easy and interesting style. Pope investigates the theme of existence of Supreme Being or Supreme Power, the structure of the universe and the role and place of people in it. He underlines that God is the strongest power of the universe and people may have happy living only if the follow the will of God: Yet cry, If Mans unhappy, Gods unjust; If Man alone ingross not Heavns high care, Alone made perfect here, immortal there: Snatch from his hand the balance(10) and the rod, Re-judge his justice, be the GOD of GOD! The poem expresses the most important philosophical, ethical and social concepts of the author. It give a fundamental descriptions of Popes perception of the world and universal order. These principles were expressed by many outstanding scholars, thinkers and artists, but Pope presents them to the public in unique and interesting manner. Pope turns to universal human values. When he speaks about religion, he does not turn to any specific religious confessions and doctrines. He wants to presents his reader a universal picture of the world order which would be suitable for people of different religious beliefs. The author counts on universal religious and philosophical ideas which underline the common nature of all people. In his work he centers on things which make people alike and help them to find common ground rather on the thing which separate them. The universal order and perfect structure of the world are among the main themes of the poem. The author wants his readers to understand that the word if perfectly organized and that the understanding of the universal principles of world structure may help people to have a successful and happy living. He regards man as a part of natural order and speaks about his great ability to save and support this universal order: But ALL subsists by elemental strife; and Passions are the elements of Life. The genral ORDER, since the whole began, Is kept in Nature, and is kept in Man. The author presented complicated and important ideas in his philosophical poem. His style and manner of narration give the readers easy way to understand complicated things. The genre of philosophical poem

The Negative Impact of Internet and Television on our Youth Essay examp

The Negative Impact of Internet and Television on our Youth Meet Jane Doe. Jane is sixteen years old and is "down" with all of the most popular trends. In the morning, Jane washes her hair with Fructise Fortifying shampoo and conditioner. Under her massage therapy showerhead, she rinses away the sweet smell of plumeria from her Bath and Body Works body wash. She hops out of the shower and straps on her cream Victoria Secrets bra and matching panties. As she slides on her dark brown Abercrombie and Fitch sweater, she sways to "Hey Ya" by Outkast blaring out of her Sony 5 disc CD player. She runs to her PC, starts the Internet and quickly finishes her weekend homework from her online literature class. She hears the ring of her Nokia cell phone and quickly answers it. Her friends ask her to come and hang with them. She immediately answers yes and rushes through the door to her new Mercedes Benz to meet them. Jane watches T.V., surfs the Internet, and uses the telephone to find all of the best tidbits to become a cool, fashionable young women. Her so-called perfect world revolves around these communication tools. Little does Jane know that all of these tools may cause her character harm in the future. One rainy day, Jane was sitting on her couch surfing through the channels on her T.V. Naturally, there was nothing to watch, so she quickly flipped through the channels until something caught her eye. A man's face covered the middle of the screen. This face was drenched in water and had two small cuts purposely placed to the right of his right eye. His lips slowly cracked a deceitful smirk. Intense, deranged hatred seemed to have swallowed his deep green eyes that sat under a continuous downcast brow, which made him seem almos... ...s eyes open wide as she realizes what she had just said. Just then it seemed like the reality of the whole day had set in. Her mind had been mutated by the massacre she had seen on her television. Sex had just become an everyday thing that everyone does. Offensive words are now used in everyday language without considering the people who are present. The communication tools in her everyday life had not only shaped the way that she lived but also her character. Jane stopped realizing who she was becoming. She didn't want to become that kind of person. Slowly Jane saunters up the stairs to her room. Passing by the mirror, she pauses for a moment and examines herself. She what kind of person she wanted to be. Grabbing one of her cherished book, she flops on to her bed and starts reading forgetting everything that had happened that day. However, tomorrow is another day. The Negative Impact of Internet and Television on our Youth Essay examp The Negative Impact of Internet and Television on our Youth Meet Jane Doe. Jane is sixteen years old and is "down" with all of the most popular trends. In the morning, Jane washes her hair with Fructise Fortifying shampoo and conditioner. Under her massage therapy showerhead, she rinses away the sweet smell of plumeria from her Bath and Body Works body wash. She hops out of the shower and straps on her cream Victoria Secrets bra and matching panties. As she slides on her dark brown Abercrombie and Fitch sweater, she sways to "Hey Ya" by Outkast blaring out of her Sony 5 disc CD player. She runs to her PC, starts the Internet and quickly finishes her weekend homework from her online literature class. She hears the ring of her Nokia cell phone and quickly answers it. Her friends ask her to come and hang with them. She immediately answers yes and rushes through the door to her new Mercedes Benz to meet them. Jane watches T.V., surfs the Internet, and uses the telephone to find all of the best tidbits to become a cool, fashionable young women. Her so-called perfect world revolves around these communication tools. Little does Jane know that all of these tools may cause her character harm in the future. One rainy day, Jane was sitting on her couch surfing through the channels on her T.V. Naturally, there was nothing to watch, so she quickly flipped through the channels until something caught her eye. A man's face covered the middle of the screen. This face was drenched in water and had two small cuts purposely placed to the right of his right eye. His lips slowly cracked a deceitful smirk. Intense, deranged hatred seemed to have swallowed his deep green eyes that sat under a continuous downcast brow, which made him seem almos... ...s eyes open wide as she realizes what she had just said. Just then it seemed like the reality of the whole day had set in. Her mind had been mutated by the massacre she had seen on her television. Sex had just become an everyday thing that everyone does. Offensive words are now used in everyday language without considering the people who are present. The communication tools in her everyday life had not only shaped the way that she lived but also her character. Jane stopped realizing who she was becoming. She didn't want to become that kind of person. Slowly Jane saunters up the stairs to her room. Passing by the mirror, she pauses for a moment and examines herself. She what kind of person she wanted to be. Grabbing one of her cherished book, she flops on to her bed and starts reading forgetting everything that had happened that day. However, tomorrow is another day.

Strategic Planning and Implementation

STRATEGIC PLANNING AND IMPLEMENTATION INTRODUCTION For the purpose of this paper I have selected M/s. Apple Inc as an organisation. M/s. Apple Inc are considered to be one of the most competitive organisations in the globe who operate in a very fast environment of technology and computers, where the developments are so rapid and fast that the management are expected to revisit their strategies and implementation plans on a continuous basis to stay competitive and maintain that technological edge in the market place. The world of computers and electronic gadgets is so fast paced that newer technologies are launched in a fast pace. The top level management is expected to undertake regular feedback from the market and also scan the environment for the needs and plan their strategies accordingly. Hence, I have selected M/s. Apple Inc for carrying out the study on strategic planning and implementation. The study would focus mainly on the strategy adopted by M/s. Apple for the launch of their much famed computer model ‘Macintosh’ in the year 1984. The other major reason for selecting this organisation in specific is that this organisation has faced multiple threats to its survival and faced numerous competitions but the organisation survived and grew in adversity. This shows the planning and resources implemented by the management team to grow this organisation and their strategic resolve can be seen from the above. All this illustrate that this would be the perfect organisation to study the scope and the depth of strategic planning and the intricate implementation plans undertaken by this organisation for achieving this extraordinary turnaround and improving the confidence of the stakeholders and also the customers with their innovative products. The company got incorporated on 03rd Jan 1977 in the state of California in United States of America. [1] Major Stakeholders The major stakeholders in the company are listed below: 1. Steve Jobs, Chief Executive Officer 2. Timothy D Cook, Chief Operating Officer 3. Peter Oppenheimer, Chief Financial Officer 4. Philip W Schiller, Senior Vice President 5. Mark Papermaster, Senior Vice President 6. Jonathan Ive, Senior Vice President 7. Bertrand Serlet, Senior Vice President 8. Ron Johnson, Senior Vice President Steve Jobs: The charismatic CEO of Apple Inc, was born on 24-Feb-1955, he is also the co-founder of Apple Inc, who was one of the founding members of Apple Inc, is one of the major stakeholders in the organisation. [2] Timothy D Cook: Cook is the Chief Operating Officer he is one of the important stakeholders from the viewpoint of management as he heads all the operations and sales of Apple Inc. He is also the head of Apple’s Macintosh division. [3] Peter Oppenheimer: Mr. Peter Oppenheimer is the Senior Vice President and also the Chief Financial Officer. In this position he heads the treasury, investor relations, tax, information systems, internal audit and facilities functions. With such responsibilities his consent is imperative for undertaking any management planning or strategic initiatives. [4] Philip W Schiller: Mr. Philip W Schiller is the Senior Vice President of worldwide Product Marketing. He is part of the Apple’s Executive Team and is also responsible for the product marketing. In this role he becomes a key player for any management and strategic initiatives. 5] Mark Papermaster: Mr. Mark Papermaster is again another Senior Vice President who handles the key portfolio of new product development in this role he plays a key role on the marketing strategy with his valuable inputs. [6] Jonathan Ive: Mr. Jonathan Ive in his role as the Senior Vice President of Industrial Design plays a key role in the marketing of new technologies with his innovative designs. As such most of the Apple’s product’s designs a re considered to be of remarkable art pieces. [7] Bertrand Serlet: Mr. Bertrand Serlet is the Senior Vice President of Software Engineering in his role as the developer of software for all the systems launched by Apple Inc. He is regarded as a major stakeholder in the management. [8] Ron Johnson: Mr. Ron Johnson as the Senior Vice President of Retail has a major stake in any marketing strategy plans that are being developed and planned for implementation. His inputs and consent are important for implementing any strategic decisions in the organisation. [9] All the above mentioned people are the major decision makers in the organisation and they form the first line of stakeholders for implementing the strategy and providing guidance to the organisation. Hence, it would be imperative that they be considered as major stakeholders from the point of strategy and implementation of marketing philosophies. The above mentioned people collectively or at times individually take decisions on the kind and type of strategy to be implemented to ensure maximisation of profits to the stakeholders of the organisation who are the general shareholders and other firms. Hence, the agreement for any decision and implementation would be required from this peer group before going ahead with any management decision on strategy. We will review a scenario of the how the management of Apple Computers effectively implemented the launch strategy and placement of IPOD in front of the customer which is considered to fill the gap in the market between the net-books and multimedia phones. In this respect the strategy adopted by the think tank of the management is commendable we will now have a glimpse of the introduction strategy adopted by M/s. Apple Inc. Management Strategy Review The entire management strategy is based on the development of new technologies as M/s. Apple Inc are renowned to be market leaders in innovation. The launch of every new product is eagerly awaited by the general public. And M/s. Apple has capitalised on this advantage and create a buzz in the market before any launch of the product which helps them to introduce the new product in the market with minimum amount of risk. Traditionally it can be observed that Ms/ Apple Inc launches’ the new products in home market (i. e. United States of America) as the customers over there are considered to be of ‘low uncertainty avoidance’ culture as per Hofstede’s framework on assessing culture. This helps M/s. Apple to test their new inventions in the market as the customers are more inclined towards buying and testing new products. Once, the markets accept this product then it is launched on global basis when the new product has alrea dy created a cult status in the home market. This kind of strategy has been followed by M/s. Apple in most of their launches and has proven to be quite successful. From the above it can be seen that M/s. Apple Inc has always strived on creating world class products with stylish design and the same are launched in low uncertainty avoidance cultures where the general acceptance levels are high and once they are successful in those markets they then are replicated in other markets. Which in turn ensures the success of the product launch on a global scale, now we will understand the situation of the launch of the Ipod, which everyone were sceptical at the time of the launch of this product. Marketing Strategy M/s. Apple Inc created a new product which was supposed revolutionary in design and the characteristics’ were very innovative at that time. M/s. Apple Inc packaged the IPOD with such an enviable design that the competitors were left lurching. At that time the market was seen heavily bent upon to cut costs and make the mp3 player faster and better. Apple came up with this ultra modern design and had positioned the product in the line of designer segment and there by created a different marketing strategy altogether for this product and created new ways of interacting with the media with the launch of this device. The IPOD was conveniently programmed to function well and fast the Macintosh systems that ensured that the sale of Macintosh also would be taken care off when the IPOD is launched in the market. This kind of strategy ensured the success of M/s. Apple Inc as an organisation all together. The market was studied for relevant trends in the music industry and appropriate tie-ups with the music bands and market players involved in music industry would be required to ensure availability of the music through the iTunes software which was to be installed in the computer for synchronising with the iPod. Apart from that as most of the computers are running on windows operating system a compatible version of iTunes which would work in windows environment would need to be developed to ensure that the product reaches the target customers and can be marketed to all the segments of the customers irrespective of the computers that the customers are using. However, the differentiating factor of iTunes compatible with windows was that the upload and synchronising was not so robust as with any other Apple Macintosh product. This would create a demand for other related products from the Macintosh stable. The other part of the launch strategy was that the product alone would not succeed unless proper support is derived from all available channels. These include likes of music companies, internet groups, bundled packages, customised playlists, and it also created a cult status for the product by maintaining the exterior of the product consistently which can be seen in different products which attained a similar nature like the Beetle (Volkswagen) and Mini (Cooper) etc. As we have seen the strategy let us now go ahead and understand the organisation’s business objectives, culture, ethics and how they are related to this particular scenario. Apple’s Business Objectives, Culture, Ethics The objectives and the measurements adopted by the company are as follows. The company’s main objective is well elucidated in its mission and vision statements itself which imbibe that the company would li ke to be the leading innovator of the century. Accordingly in-line with this objective the company has embarked on a challenging sphere where in it has developed newer and customer friendly brands and launched them in the market place at regular intervals. Which has placed Apple Inc in a different sphere altogether. The culture in the organisation is open ended and encourages lot of innovation that was one of the reason why the company is at the edge of technological advances and innovates a lot of new products which are launched on regular basis in the global market place. A brief description of the ethics would build a comprehensive look of the organisation and also provide appropriate guidance in this regard. Hence, I would like to explain the ethics followed by M/s. Apple Inc, like defining and implementing a program on greener environment and also providing an option for the general public to air their innovations and suggestions the company can be seen is very keen and receptive to ideas and innovations which in turn helps the organisation tap the potential and grow their businesses. Vision, Mission, Objectives and Measures The mission statement of M/s. Apple Inc as per their website is â€Å"Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone† The vision of the M/s. Apple Inc is ‘Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them’. As can be seen from the above that M/s. Apple Inc is deeply involved in the creation of world class products and deploy them in the global market place and also create a sustained culture based on independence rather than dependence on the systems, which would enable the humans to be more resurgent and independent and have command over the systems they deploy in their homes / organisations. As we have understood the organisation’s vision, mission and objectives now we will move forward and discuss the strategy deployed by M/s. Apple for the launch of IPOD which would create an understanding and how it could have been differentiated. Launch Timelines The original IPOD was launched way back in 23rd October 2001[11], however it can be seen that the growth of the iPod sales did not hit the expected numbers at the beginning as the market was not conducive to this kind of product. It would have been perfect if the launch was positioned when the elated infrastructure like availability of broadband network and other items are in place. It can be seen that the sales of iPod started to gain momentum only after M/s. Apple Inc ensured the compatibility of its iTunes software with the windows operating system and also the availability of the broadband networks that the product took on and the sales improved dramatically. Hence, it is inevitable that the markets are understood and a suitable and conducive environment created before launch of a new and advanced product in the global market place. Dissemination Process At the launch of the iPod the market was not provided with the right information and the features were not available for everyone to understand and then use the same. Hence, in the beginning years of the iPod it was not successful as it is now. This can again be attributed to the lack of clear and systematic information flow from the organisation. This can be best avoided by ensuring that the process and infrastructure are available and compatible for the usage of the product before launching any product to ensure that the product sustains its expected sales targets. Apple failed to create to environment before the launch. It took such a long time for the iPod sales to reach astronomical levels which it has now reached. At any launch of new product it is to be ensured that suitable and possible information on the product are widely available and the same is marketed using different channels of marketing to gain the marketing advantage. This kind of strategy was deployed by M/s. Apple in the later part of the iPod life cycle which ensured that the product sustained the S curve and continued its growth momentum. It can also be seen that M/s. Apple Inc then embarked on a detailed mission of pooling in different vendors and suppliers for developing relevant content for the product which ensured that new and updated information is flowing from different channels and new ideas were used to build and sustain the product. And the information and the content were gathered from different cultures and different geographical locations thereby ensuring market penetration to different markets. Monitoring and Evaluation Strategy The monitoring and evaluation strategy deployed by M/s. Apple Inc was a constant business intelligence thereby they understood the flaws in their initial strategy which ensured that the iPod was compatible with only Macintosh machines. As the same was reversed by ensuring its compatibility and other similar nature of tweaks in the strategy are to be undertaken and ensured that the feedback received from the market place is constantly analysed to ensure that the product is sustained with new and improved versions of the product. As can be seen from the developments undertaken by the organisation to ensure that the product stays in the limelight by opening different channels of sales and distribution and also opening of different channels of supply chain, in this case the supply chain would be the availability of music online in the iTunes store for which constant tie-ups with different bands and music companies would be required to ensure that the product is usable and the same can be purchased by the customers online without any hassle. By this way more and more customers can be retained and new customers attracted which would ensure the sustainability of the product in the long run. Apart from that the technology would need to be relooked on constant terms and a eye on the market place and competitors development would ensure that the product is successful. With regards to the evaluation strategy, the best way to understand whether the strategy deployed is successful or not in this regard would be to see the growth in sales and the amount of sales at the iTunes store which would definitely provide the right information whether the strategy deployed is successful. References: 1. Apple Investor Relations Investor FAQ, FAQ, Available at: http://phx. corporate-ir. net/phoenix. zhtml? c=107357&p=irol-faq [Accessed on 11-02-2010] 2. Telegraph, Steve Jobs, Apple’s iGod: Profile Available at: http://www. telegraph. co. uk/technology/apple/4242660/Steve-Jobs-Apples-iGod-Profile. html [Accessed on 15-01-2010] 3. Apple Press Information, Timothy D Cook, Available at: http://www. apple. com/pr/bios/cook. html [Accessed on 11-02-2010] 4. Apple Press Information, Peter Oppenheimer, Available at: http://www. apple. om/pr/bios/oppenheimer. html [Accessed on 11-02-2010] 5. Apple Press Information, Philip W Schiller, Available at: http://www. apple. com/pr/bios/schiller. html [Accessed on 11-02-2010] 6. Apple Press Information, Mark Papermaster, Available at: http://www. apple. com/pr/bios/papermaster. html [Accessed on 11-02-2010] 7. Apple Press Information, Jonathan Ive, Available at: http://www. apple. com/pr/bios/ive. html [Accessed on 11-02-2010] 8 . Apple Press Information, Bertrand Serlet, Available at: http://www. apple. com/pr/bios/serlet. html Accessed on 11-02-2010] 9. Apple Press Information, Ron Johnson, Available at: http://www. apple. com/pr/bios/ronjohnson. html [Accessed on 11-02-2010] 10. The Poverty of Management Control Philosophy Geert Hofstede The Academy of Management Review, Vol. 3, No. 3 (Jul. , 1978), pp. 450-461   (article consists of 12 pages) Published by:  Academy of Management Stable URL: http://www. jstor. org/stable/257536 11. Apple Press Information, Apple presents iPod Available at : http://www. apple. com/pr/library/2001/oct/23ipod. html [Accessed on 15-02-2010]